Fresh air cannot be packaged – but the solutions can
“Finding Orapac was like winning the lottery for us – although in reality Orapac found us by being very proactive.”
Peter Schlauf, managing director of Suomen Terveysilma
Velco is an established brand offering sought-after solutions for better indoor air. Fresh air matters to everyone, yet the need for properly functioning replacement air remains substantial.
Velco estimates that Finland has approximately three million homes as well as a large number of holiday cottages. Its own survey of more than one thousand respondents found that a replacement-air vent is missing or broken in one home out of three – about one million homes in total.
“There are plenty of indoor-air problems in people’s homes, not to mention holiday cottages. For health reasons, it is worth addressing them.”
Peter Schlauf
Wholesale and retail
Velco specialises in ventilation and replacement-air solutions. Its replacement-air vents, filters, silencers and other products are available from well-stocked hardware retailers and wholesalers. Construction companies, among others, also purchase many products directly.
Packaging is extremely important
Packaging is highly important to sales in the ventilation market. According to Peter Schlauf, it can take two years before a customer decides to improve their indoor air. Once the decision has been made, the customer often wants the product immediately, straight from the shop shelf.
“That is why we have invested in stylish product packaging with a colour that genuinely stands out on the hardware-store shelf.”
Peter Schlauf
Smooth cooperation
Velco understood the importance of good product packaging at an early stage. Even so, it took several years to find the right packaging partner.
“The only thing I could complain about is that they did not find us sooner.”
Peter Schlauf
Schlauf especially highlights the structural-design phase, where Orapac’s support proved highly valuable. With the right partner, progressing from a need to functional product packaging can be far easier than many entrepreneurs expect.
“Many entrepreneurs probably do not realise how straightforward these matters can be when the right partner is involved. I have already recommended Orapac to many people and will continue to do so.”
Peter Schlauf
Flexible storage
Velco’s head office is in the Helsinki metropolitan area, where warehouse space is expensive and limited. At the same time, ordering a larger packaging volume usually helps reduce the unit price.
Orapac solved the equation by providing storage and delivering the packaging in several batches. Velco can therefore benefit from a larger production run without filling its own warehouse.
“We can order larger volumes to reduce the unit price, but receive the packaging at the pace we need it. The system is both flexible and practical.”
Peter Schlauf